You know that feeling when you want your gym clothes to do more than just support your workout? When you want them to make you feel confident, stylish, and completely in your element, be it if you're at the gym or grabbing coffee right after? That’s exactly why Irorun was created. It’s a homegrown activewear brand made for women who want to feel strong, look good, and move with intention.
Wondering how it all came to life? The story behind Irorun starts with one simple idea—and it might just inspire your next gym fit, so let's get started.
The Moment It All Came Together
We started Irorun back in March 2023 with one clear thought in mind where I- Ragini Karan Singh wanted to feel just as confident walking into the gym as I would walking into a party. Most activewear I found was either too basic to inspire me, or stylish but way too expensive. There was always a trade-off between comfort, quality, and design, and honestly, it just didn’t feel right.
With a Master’s degree in Fashion Designing from INFD Mumbai and years of experience working with fabrics, fits, and styling, I knew there had to be a better way. We poured that knowledge into building something new—activewear that’s skin-friendly, body-flattering, and made to feel good all day, whether you're breaking a sweat or running errands.
It took months of research to get it right, but Irorun finally came to life because we believed Indian women deserved better. Affordable, premium-quality fits that feel as powerful as they look.
The Irorun Vision
Let's be real - India's activewear market is on a remarkable growth trajectory, projected to grow about 114 (USD Million) by 2035. The India Athleisure Market is expected to be around 10.168% during the forecast period (2025 - 2035).
And here at IRORUN, we see this not just as a statistic but as a reflection of a deeper shift where women seek activewear that seamlessly blends functionality with fashion.
Our mission is to fill the gap between high-priced designer gym wear and low-quality basics. By blurring the lines between gym and street style, Irorun empowers women to feel confident and stylish, wherever their day takes them.
What Makes Us Different?
Activewear should fit you—not the other way around. At Irorun, we design specifically for Indian women, paying close attention to how our clothes actually move and feel on real bodies.
Our fabrics are chosen to be soft, breathable, and durable because sweating it out shouldn’t mean sacrificing comfort. The cuts flatter without being restrictive, making sure you look good grabbing lunch right after the gym.
We also believe good design shouldn’t cost a fortune. So we work hard behind the scenes to keep prices fair without cutting corners on quality.
And yes, we care about the planet. That means thoughtful sourcing and smarter production choices to reduce waste wherever possible.
Irorun is about making activewear that fits your lifestyle—not just your workout.
From March 2023 to Now—The Journey So Far
Since launching in March 2023, we’ve brought you stylish co-ords, comfy sports bras, breathable tops, and more—each designed with care and attention. Our Irorun family has grown to over 18,000 strong on social media, and the love keeps pouring in.
Women are loving the beautiful colors, perfect fits, and sweatproof fabrics that actually work. Every message, review, and shoutout fuels us to keep creating activewear that empowers and supports you—because this journey is all about us growing together.
What’s Next for Us?
We’re just getting started—think new drops, expanded categories, and a few exciting collabs you won’t want to miss. Follow us on Instagram for all the latest updates, and keep an eye on the website for what’s coming next. Trust us, you’ll want to be the first to know.
Thanks for Being Here
To everyone who’s been part of our journey so far—thank you. Your love, feedback, and support mean everything. If you’re someone who wants their activewear to feel as good as it looks, you’ll feel right at home here. Explore the collection, and come grow with us. The best is still ahead.
